Our Board

CREW's Advisory Board brings decades of experience across marketing, payments, hospitality, and business strategy to help guide where CREW goes next. Each advisor brings a different lens, but they share the same thing: a track record of leading at the highest levels and a willingness to give back to the next generation of executives.

Alicia Tillman

Chief Marketing Officer

Alicia most recently oversaw Delta's global marketing, creative services, and community engagement teams. A three-time Forbes most influential CMO in the world, she previously led SAP's marketing organization, growing brand value by more than $18.5 billion.

She serves as a board director for Gates Industrial Corporation and Rainfocus, and is a board trustee at the Hun School of Princeton.

Jeff McCabe

Executive Chairman

BWQOHT, Inc.

A former Senior Executive at American Express, Jeff has led Big Woods Restaurant Group, Quaff ON! Brewing Co., and Hard Truth Distilling Co. since 2012, growing Hard Truth from a small craft distillery into a 325-acre destination with a distillery, restaurant, and tour center.

He's also a Partner at Red Truck, revitalizing Main Street retail projects, and sits on the boards of Huck Cycles and Xceleration.

Jehan Luth

Chief Executive Officer, Neighborhood Commerce & Retail

Banyan, Bilt

Jehan is CEO of Banyan. Its data infrastructure helps merchants and financial services partners securely unlock and activate enriched SKU-level transaction data to power permissioned commercial and consumer applications.

He brings a multidisciplinary background spanning health data, AI/ML, IT analytics, and corporate R&D, across startups and established corporate environments alike.

Bob Chaiken

Business Strategy Consultant

Bob spent decades in executive leadership in the travel industry, transforming Adelman Travel into a top-ten travel management firm as CEO, President, CFO, and Vice Chairman, driving sales growth from $40 million to over $600 million.

Now a consultant, he's passionate about practical insight, financial management, and hands-on partnership with the organizations he advises.

Bridget Hilton

Founder, Speaker, Author

Bridget went from sweeping venue floors as a teenager to helping launch the careers of artists like Taylor Swift and Rihanna at the world's largest record label. She later founded LSTN, the first social-good electronics company, partnering with Google, Delta, and Amazon.

Now co-author of Experiential Billionaire and presenter of 2025's #1 TEDx talk, she's inspired millions to pursue their goals.

John Rubinetti

GM, Head of Americas SMB Direct

Global Payments

John leads Global Payments' Americas SMB Direct business, bringing a track record of scaling B2B and payments P&Ls from $300M to $1.2B.

He brings over 20 years in payments and financial services, including senior leadership roles at Fiserv, Bank of America Merchant Services, Citizens Bank, Deluxe Payments, and American Express.

Eric Frankovic

President

WEX

Eric leads WEX's Corporate Payments business, spanning Direct to Corporate, Embedded Payments, Travel Payments, and Bill Pay. He joined WEX in 2021 after 18 years at American Express, where he ran the Global Client Group managing 150 of its largest corporate accounts.

Earlier, he led global sales at Taulia, closing major accounts including Rio Tinto, Nissan, and Toyota.

Ronald Schultz

Executive Vice President

ACI Worldwide

Ron leads ACI Speedpay, the largest biller-direct business in the U.S., overseeing sales, customer success, product, operations, and marketing. He brings over two decades in bill pay and payments, most recently as EVP of Global Bill Pay at Mastercard and CEO of two acquired bill pay companies.

Earlier, he co-founded billbridge and held senior merchant roles at American Express. He sits on the Advisory Boards of ActiveWorx and CREW.